Canada. March 2020. Country-wide lockdown. With most people WFH, Scotia wanted to target its not-so-tech-savvy customers to let them know they could also BFH (bank from home), just like they'd do at a branch.

The idea was to take a peek at people's routines during quarantine and evoke that universal sense of community, the sense that everyone is in this together despite being apart. A feeling so universal that we created this spot for the Canadian market, but it ended up running in the other LatAm countries where Scotia is at.