Scam Prevention

Naming names

INSIGHT
Scammers pretend to be someone they’re not, sometimes even using real names, to try and trick victims out of their money. 

IDEA
Let’s put a name to what scammers are doing and show what people are answering to when they pick up scam calls.


Off-brand

Insight
Our brand and visual identity are just as solid and strong as our security protocols.

Idea
Let's play up the fact that scammers will pretend to be legitimate institutions, but some requests and questions are off-brand, and will give away they're not the real deal.