WOW! is a one-of-a-kind mobile boutique. Unlike their competitors, they provide, as their slogan states, “Personalized, unbiased advice.” Our challenge was to clearly communicate that with an online campaign (with a modest production budget) that would run on Facebook and Instagram.
Our idea was to feature some of the negative stereotypes of the wireless industry, all in a playful, lighthearted way, showing how WOW! is the solution to all those problems with its unique approach and wide selection.