People can’t always get to a branch when they are ready to open a new account. Luckily, the Scotiabank Photo ID feature allows them to sign up for an account online without ever having to go to a branch to verify their identity. We took that insight to new heights and launched two videos to show how easy it is to open a Scotia account from anywhere on the face of the Earth. Or out of it.
The new Card Control functionality allows customers to lock/unlock their credit cards easily and quickly. Now, what if this convenient ability could be applied to other situations in life? That was our insight for this campaign, showing unpleasant situations we all wish we could control just as easily as customers can control their credit cards with the Scotia app.